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Book Excellence Best Business Book 2020 Now In Paperback
In every direction, reflected in every conversation with executives, board members, founders and just “regular people” I hear and see the urgent need to innovate and transform our way to recovery, rebuilding, and reinvention. Change is all around us. Whole sectors, such as commercial real estate, are seeing their business models no longer working. Others,…
How Local Shops Are Satisfying Our Hunger for Community
I live in the slowly reopening State of New Jersey, where I’ve been observing how local businesses are innovating their customer experience to encourage people to reengage. Local shops, restaurants, and services offer practical insights for anyone adapting to our new reality. Most in my town are family-owned — so livelihoods and well-being are at stake. I can relate — my family depended upon the success of my dad’s…
How to Discover Your Next Big Growth Idea
We are well into 2019. Personal resolutions, professional goals, and business targets have by now been drafted if not established. Top on the list is the perennial priority: to find the ideas that can morph into new sources of innovation and growth, and then make them real. How do you come up with these ideas?…
CMOs Behind the Eight Ball
Recently I was a panelist at How Marketers Drive Growth – sponsored by Forbes, along with TD Ameritrade CMO Denise Karkos, Tableau CMO Elissa Fink, Sprinklr President and COO Carlos Dominguez and Head of Forbes CMO Practice Bruce Rogers. We talked strategies to solve CMOs’ quest: proving marketing ROI. This precious goal is proving to…
How to avoid being swallowed by the mar-tech solutions vortex
Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape,…
Wanted by The CEO: A CMO Super Hero
The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and…
About Amy Radin
Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Amy is a leader who is demanding and relentless in the pursuit of the great.
In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.
Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance