The Uncommonly
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4 ways to share your origin story and why it matters

as published in Fast Company Relationships are built on trust. Trust is fostered when you give people insights into who you are, which then inspires emotional connection. And since emotional connection inspires loyalty—whether to brands or people—being willing to share insights into who you are should be high on the list for any leader in…

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About Amy Radin

Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance