The Uncommonly
Pragmatic Blog
CMO
Four Lessons Startups Can Find In Big Companies
It is not hard to beat up on big companies when it comes to innovation — and I’ve got plenty of proof, after two decades as one of those people delivering change from the inside of tough, conservative, regulated businesses. Big companies are bureaucratic. They are slow and complex. They get bogged down in how-things-have-always-been-…
CMOs Behind the Eight Ball
Recently I was a panelist at How Marketers Drive Growth – sponsored by Forbes, along with TD Ameritrade CMO Denise Karkos, Tableau CMO Elissa Fink, Sprinklr President and COO Carlos Dominguez and Head of Forbes CMO Practice Bruce Rogers. We talked strategies to solve CMOs’ quest: proving marketing ROI. This precious goal is proving to…
Wanted by The CEO: A CMO Super Hero
The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and…
About Amy Radin
Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Amy is a leader who is demanding and relentless in the pursuit of the great.
In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.
Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance