The Uncommonly
Pragmatic Blog
B2B
A Wake-Up Call for B2B Brands
Gallup has just released the Guide to Customer Centricity: Analytics and Advice for B2B Leaders. The study reports that 71 per cent of B2B clients are ready and willing to take their business elsewhere – barely one-third are fully engaged in their supplier relationships. If you are operating in the B2B world – and you…
About Amy Radin
Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Amy is a leader who is demanding and relentless in the pursuit of the great.
In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.
Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance