The Uncommonly

Cultivating Creativity by Seeking, Seeding and Scaling

By Amy Radin

In today’s discussion with Justin Brady, The Creativity Cultivator, we talked about the Seek, Seed, Scale framework, and why it’s so important for change makers to cover all of the bases. Don’t be fooled by the two-dimensional presentation of the Framework.  A book or infographic make it easier to reduce a complex idea to simple terms, but innovation involves anything but a linear or predictable series of steps. It’s iterative, dynamic, ambiguous … even messy.

We also looked failure in the eye — which is the starting point to see it as learning applied to getting things right the next time, whether on a project or in one’s life and career. For me, that meant leaving a culture that was at odds with the purpose to which I was committed.

Listen to the complete show — it’s about 30 minutes.

For additional programming on this and related topics, change makers can access Justin’s other podcasts at  The Creativity Cultivator.


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About Amy Radin

Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Amy is a leader who is demanding and relentless in the pursuit of the great.

In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.

Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance