The Uncommonly
Pragmatic Blog
Leadership
The Return to Purpose-Driven Business Models: Spotlight on Insurance
Any leader in any company who sees a future for their business and career is feeling the pressure to innovate, find new ideas and business models, and create enduring client value that adds to the bottom line and strengthens the balance sheet. There is no one formula or set process to find and execute the…
CMOs Behind the Eight Ball
Recently I was a panelist at How Marketers Drive Growth – sponsored by Forbes, along with TD Ameritrade CMO Denise Karkos, Tableau CMO Elissa Fink, Sprinklr President and COO Carlos Dominguez and Head of Forbes CMO Practice Bruce Rogers. We talked strategies to solve CMOs’ quest: proving marketing ROI. This precious goal is proving to…
Innovation: The Sinatra Doctrine and the Hot Coals Test
I recently sat down with Glen Sarvady of Big Fintech Media to talk about what’s happening in the fin-tech sector and how even financial institutions with limited resources can create value through innovation. Link here to hear full podcast.
Why Founders Fail
A seed stage investor with a 20-year track record of success recently told me, “There are 100 things a founder must get right for his company to succeed, and if he only gets 99 of them right he is likely to fail.” While the number of “must do” items may be up for debate, it’s…
Wanted by The CEO: A CMO Super Hero
The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and…
About Amy Radin
Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
Read More
Download My Infographic
The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company
Download Now
Buy My Book
The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company
Order Now
Join The Uncommonly Pragmatic Newsletter
Amy is a leader who is demanding and relentless in the pursuit of the great.
In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.
Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance