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Finding Opportunity in Crisis
“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger, the other for opportunity. In a crisis, be aware of the danger — but recognize the opportunity.”[1] All organizations experienced danger on many fronts during 2020 – the pandemic, spreading wildfire outbreaks, social instability and economic fallout, translating…
Step One to Your After COVID Future
None of us knows what the future holds. But at least prior to March, we had logical bases from which to de-risk decisions. In the space of a few months, the logic behind our assumptions no longer feels solid. We’ve ripped up our plans. What will happen, when things will happen, and how long things…
Four Lessons Startups Can Find In Big Companies
It is not hard to beat up on big companies when it comes to innovation — and I’ve got plenty of proof, after two decades as one of those people delivering change from the inside of tough, conservative, regulated businesses. Big companies are bureaucratic. They are slow and complex. They get bogged down in how-things-have-always-been-…
Purpose Is Your Innovation Catapult
Innovators who embrace the role of purpose in their work stand a greater shot at success. Having a belief stemming from a real problem that you passionately want to solve says, “I see something that needs to change, and I am going to change it.” Aligning your core belief to a real problem sets the…
CMOs Behind the Eight Ball
Recently I was a panelist at How Marketers Drive Growth – sponsored by Forbes, along with TD Ameritrade CMO Denise Karkos, Tableau CMO Elissa Fink, Sprinklr President and COO Carlos Dominguez and Head of Forbes CMO Practice Bruce Rogers. We talked strategies to solve CMOs’ quest: proving marketing ROI. This precious goal is proving to…
How to avoid being swallowed by the mar-tech solutions vortex
Thanks to Scott Brinker at chiefmartech.com for sharing the 2017 Marketing Technology Supergraphic. I appreciate every year seeing the updated technology landscapes along with the insights and commentary provided by Luma Partners. If you are having trouble making out any of the details, it’s not your eyesight. Over 5000 companies are included on the landscape,…
Wanted by The CEO: A CMO Super Hero
The IDC 2016 Global Chief Marketing Officer FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, as marketing continues to be disrupted and reinvented. The CMO must anticipate the expectations of the connected consumer, master an accelerating digital learning curve, and negotiate a new role and…
A Workshop-In-A-Post: A Practical Tool To Connect Brands To Customers
I recently led a workshop at the BRITE Conference at Columbia University and was honored to be among speakers including Shelly Lazarus – Ogilvy’s Chairman Emeritus, Vikram Somaya – ESPN’s Global CDO, Linda Boff, CMO of GE, and Columbia Professor and innovation thought leader Rita McGrath. Organized by faculty members David Rogers, Matt Quint, and…
A Wake-Up Call for B2B Brands
Gallup has just released the Guide to Customer Centricity: Analytics and Advice for B2B Leaders. The study reports that 71 per cent of B2B clients are ready and willing to take their business elsewhere – barely one-third are fully engaged in their supplier relationships. If you are operating in the B2B world – and you…
About Amy Radin
Amy Radin is an adviser, speaker and author, working with executives and senior leaders to deliver growth through meaningful innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of innovation.
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Amy is a leader who is demanding and relentless in the pursuit of the great.
In The Change Maker’s Playbook she shares her philosophy and methods to transform ‘out-there’ ideas into new real world business models that can change businesses’ growth trajectories and how brands engage with their customers.
Kahina Van Dyke
Global Head, Digital Channels & Client Data Analytics; Standard Chartered Bank Board Member, Progressive Insurance