For a technology company providing solutions to the top 25 global pharma companies, retained to revamp marketing strategy including brand, go-to-market sales and digital assets, and agency selection and management, and to identify and resolve risks to a significant product launch.
Based on employee and customer research and competitor assessment, piloted marketing and sales strategy recommendations for product launch.
Engaged to develop rollout strategy including facilitating work on organization’s strategic plan, and regarding the marketing strategy, advising on talent requirements, metrics, investment roadmap, and change management to ensure linkage of marketing activities to business priorities.
Organization seeing significant growth opportunities knew it needed to professionalize the marketing function, upgrade talent, structure, skills, capabilities and strategy to be successful.
Introduced potential for a strategic approach to marketing by piloting on a key product launch. With organization buy-in now well-established, applying principles to the brand and product portfolio.
Organization exceeded sales targets on product launch, expanded their offering, attracted significant new talent as part of the effort, and built a strong pipeline for future expansion.
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Amy Radin's views on innovation became my team’s manifesto.
She inspires you to keep the momentum while laying out the steps needed to move through the inevitable resistance you’ll face. She is an invaluable resource to teams with a bold agenda.
Senior Lecturer, Harvard Business School; Former Chief Marketing Officer, Aetna