Retained by top financial services sector association to redesign a global innovation awards program, implementing V1.0 in six weeks. Qualitative stakeholder and competitor research surfaced opportunities to improve marketing messaging, channels, targeting, the application and submission process, and the judging process.
Leading global program was experiencing declining engagement, and a need to reimagine go-to-market strategy in a post-pandemic world.
Conducted stakeholder interviews and competitive assessment to surface strengths and blind spots, leading to comprehensive, practical recommendations addressing marketing strategy, application process, awards criteria, and judging panel composition and engagement.
V1.0 launch demonstrated significant improvements in target audience engagement, volume, mix and quality of submissions, and lessons learned to build into next program cycle.
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Amy Radin's views on innovation became my team’s manifesto.
She inspires you to keep the momentum while laying out the steps needed to move through the inevitable resistance you’ll face. She is an invaluable resource to teams with a bold agenda.
Senior Lecturer, Harvard Business School; Former Chief Marketing Officer, Aetna