For a second-generation family-owned and run business engaged to facilitate strategic planning process, including defining company ambition, validating strategic objectives and alignment of current and planned initiatives to goals.
For a technology company providing solutions to the top 25 global pharma companies, retained to revamp marketing strategy including brand, go-to-market sales and digital assets, and agency selection and management, and to identify and resolve risks to a significant product launch.
Customer Experience (CX)
For a mid-sized UK merchant bank, partnered with TribeCX, a global CX consultancy, to set the foundation for customer experience strategy by conducting a CX maturity assessment identifying strengths and opportunities based on internal perspectives and external benchmarks for what good looks like.
Global Innovation Awards Program Redesign
Retained by top financial services sector association to redesign a global innovation awards program, implementing V1.0 in six weeks. Qualitative stakeholder and competitor research surfaced opportunities to improve marketing messaging, channels, targeting, the application and submission process, and the judging process.
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Amy Radin's views on innovation became my team’s manifesto.
She inspires you to keep the momentum while laying out the steps needed to move through the inevitable resistance you’ll face. She is an invaluable resource to teams with a bold agenda.
Senior Lecturer, Harvard Business School; Former Chief Marketing Officer, Aetna