The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation In Any Company

Now in Paperback — Order from Your Favorite Retailer


Download a Free Excerpt
Growth through innovation can be costly, complex and is not at all assured. But in today’s world, no one can safely rely on the status quo to remain vibrant and relevant.

The Change Maker’s Playbook presents the uncommonly pragmatic nine-step Seek, Seed and Scale framework, the start-to-finish methodology for how to:

  • Seek: Make the customer insight based discoveries that are the bases for innovations that meet real people’s real needs – and that they will buy and use.
  • Seed: Build and validate a viable real-world business model.
  • Scale: Anticipate and deliver on customers continuously changing needs.

The book uniquely lays the path between market need and the internal mechanisms to deliver.


Download The Change Maker’s Playbook Infographic

    In Praise of The Change Maker’s Playbook

    “As a fellow change maker, I’ve long admired Amy Radin’s impact and resilience.  In The Change Maker’s Playbook, she offers a practical guide to getting to the other side of change in a way that creates value and meaning.  An important resource for anyone looking to innovate better.”

    Beth Comstock, Author, Imagine It Forward and former Vice Chair, GE

    “Amy brings new meaning to the phrase ‘iteration is the new innovation.’ She understands that it’s not just precision thinking once but constant customer input over time that gets it right(er) each time! If you are going to be in the change business, you need to read the principles of the journey to succeed.”

    Brian Cohen, Founding Partner, New York Venture Partners; Chairman Emeritus, New York Angels

    Invite Amy to Speak